March is my birthday month. As you are reading this I am now 42 years old. Okay, I’m using the new math that 60 is the new 40. On every birthday, I take time to reflect on my life. Am I happy with my work? Yes! Am I happy in my marriage? Yes! Do I like getting older? Yes and no.

It’s challenging at best to be “women of a particular age” in a youth and size 2 obsessed culture. More often than not, when I look in the mirror, I like what I see – a woman who has laugh lines and compassion written on her face and a body that is strong and healthy, although sprinkled with signs of aging. So most of the time, I like myself, and even the way I look. However, when was the last time any of us saw ourselves reflected in a commercial, print ad, movie, or television program unless depicted as a mother, grandmother, or woman in need of a weight-loss product or surgery? Have you noticed that some of the diet ads show women who we would give our eye teeth to look, like thinking it is time to start a diet? I challenge you to find a commercial for a cruise line or restaurant where the average American woman – 5’4” tall, 140 lbs, and size 14 - is represented. Sociologists say that if we do not see ourselves represented in the culture at large, we become invisible, feel “less-than,” and find our self-esteem plummeting.

Many of my clients bemoan and berate their physical selves because they cannot find themselves when they open a magazine or turn on the TV. In reality, we are not going to change the world of advertising. The fashion business and the $33 billion dollar diet industry are too powerful for that. However, we can challenge the cultural norms in our own way. Beauty – real beauty – comes in all shapes, sizes and colors.

Have you seen the Dove Soap campaign at www.realbeauty.com? It’s worth checking out and sharing with the younger women and girls in your life. It debunks many beauty myths and promotes self-esteem and self-worth from the inside out. If we, adult women, don’t challenge those superficial, cultural messages ourselves, we subtly and not so subtly send those same messages to our daughters about their value based on their size and weight only.

If we don’t transform the way we think about our physical selves we are condemning another generation of women to lives of weight, size and eating obsessions. (The prevalence of anorexia nervosa has increased by 30% every five years since the 1950s.)

Let’s face it! Our bodies are constantly changing – through puberty, childbirth, menopause and as we become aging Goddesses. So let’s stop selling ourselves short. Let’s celebrate who we are, the quality of our character and our many accomplishments. Let’s work toward better health and well-being for ourselves and for all women. Let’s look in the mirror and like what we see – women of integrity and fine character, women who are multi-talented, kind and generous. Happy Birthday to me and to all March Goddesses!

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